Samsung’s New 80/20 Revenue Deal for Galaxy Store Developers

Samsung's New 80/20 Revenue deal
Samsung's New 80/20 Revenue deal

Samsung just made a big announcement that’s going to make a lot of app developers, especially game creators, pretty happy. Starting May 15, 2025, Samsung is changing how they split the money made from apps, games, and in-app purchases on the Galaxy Store. Right now, they take 30% and leave developers with 70%. But soon, developers will get 80%, and Samsung will only take 20%. That’s a much better deal for those making apps and games!

Why is Samsung Doing This?

If you’ve ever heard app developers complain about how much app stores take from their earnings, you’ll know this has been a hot topic for years. Big platforms like Google Play and Apple’s App Store charge high fees, which makes it tough for smaller studios to make a decent profit. By giving developers a bigger cut, Samsung hopes to bring in more developers and keep the ones already using their store happy.

Samsung's New 80/20 Revenue deal
Samsung’s New 80/20 Revenue deal

This move also helps Samsung stand out. Right now, when people think about downloading apps, they usually go to the Google Play Store or Apple’s App Store. Samsung wants to change that by making the Galaxy Store a better place for developers to make money, which could lead to more exclusive and high-quality apps on their platform.

What This Means for Developers

This new revenue-sharing plan applies to all paid apps, including games, themes, and anything sold inside apps, like extra levels or special items. For developers running subscription-based apps, there’s even better news: they’ll get 85% of the revenue, with Samsung only taking 15%.

The best part? Developers don’t have to do anything extra. If their app is already on the Galaxy Store, the new split will happen automatically. However, if they have custom deals with Samsung, they might need to check in and see if they can update their terms.

For game developers, this is huge. The gaming industry is already one of the biggest money-makers in the app world. With a bigger share of the revenue, developers can invest more in making better games, which means more fun for players and more profits for creators.

How This Helps Samsung

While this change is great for developers, it’s also a smart business move for Samsung. The Galaxy Store isn’t as popular as the Google Play Store, and Samsung knows it. By giving developers a better deal, they’re hoping to bring in more apps and games, which will attract more users. If more people start using the Galaxy Store, Samsung can build a stronger app ecosystem that competes with the big players.

Samsung is also pushing mobile gaming with their Gaming Hub, a cloud-based gaming platform. This means players can stream games without needing a high-end phone. More games on the Galaxy Store and easier access through the Gaming Hub could make Samsung’s platform a serious contender in the mobile gaming world.

Challenges Ahead

Samsung's New 80/20 Revenue deal
Samsung’s New 80/20 Revenue deal

Of course, it won’t be easy. Google and Apple have been dominating the app market for years, and they offer their own incentives to developers. For example, Google Play lowers its fees for developers earning less than $1 million a year, making it a more appealing option for smaller studios.

But Samsung’s bold move might put pressure on other platforms to rethink their revenue-sharing models. If developers start shifting to the Galaxy Store because they make more money there, Google and Apple may have to adjust their policies to stay competitive. In the end, this could lead to a better deal for developers across the board.

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Final Thoughts

Samsung’s decision to change its revenue-sharing model is a win for both developers and the company itself. By offering an 80/20 split, they’re giving app creators more reasons to publish on the Galaxy Store, which will improve the variety and quality of apps available to users.

With the new rules kicking in on May 15, 2025, it will be interesting to see how things unfold. Will more developers switch to the Galaxy Store? Will Google and Apple respond with their own changes? Only time will tell, but for now, Samsung has set a new benchmark for being developer-friendly. If you’re an app or game developer, this might be the perfect time to give the Galaxy Store another look!

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